NY Sports Day

Fordham Uses New Loyalty Program To Increase Fan Engagement

With recent success in most of its intercollegiate sports (notably women’s basketball, football and softball among its recent NCAA tournament qualifiers) and celebrating its 175th anniversary (the Dodransbicentennial!), Fordham Athletics was looking for ways to increase its fan loyalty. The venerable Bronx school turned to one of its own.

Lara (Kaplan) Hanson, a 2004 graduate and women’s basketball alumna, is the founder of QWASI MEDIA, an industry-leading communication technology company, which has launched qLOYALTY, an Internet of Things enabled solution to manage Fan Communication.

According to a release today, Fordham was able to launch a new program called RAM REWARDS, which in year one, increased fan engagement by 290%.

“We wanted to develop a new and exciting way to engage our student fan base. Students are always on their phones, so it was only natural for us to find a more relevant way to communicate with fans on their phones,” said Mary Alice Limperopulos, Ticket Manager & Asst. Director of Marketing at Fordham University, in a statement.

qLOYALTY, according to its release, revolutionizes how brands and sports teams communicate with fans using real-time data to personalize loyalty and VIP experiences. It is unique in that it uses digital listening posts like NFC, WIFI and BEACONS to create mobile experiences without fans having to download an app.


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