N.Y.-Based Topps and UFC Launch Most Ambitious Promotional Platform Partnership To Date

The UFC is still barred for holding mixed martial arts events in the state, but the lower-Manhattan based Topps Company, Inc. and the Ultimate Fighting Championships today launched the 2014 Topps ® UFC Knockout card set, the most comprehensive and engaging collectable card product ever launched in the sport of Mixed Martial Arts. The launch of the 2014 set will feature special giveaways and promotional opportunities, including a “Golden Ticket” insertion in select sets where fans can win a chance to train with UFC star and new Topps ambassador Chael Sonnen.

“We are very excited to bring the UFC back to the market with this enhanced and expansive program,” said Jeremy Fullerton, Topps UFC Brand Manager. “There are no fans in any sport around the globe as engaged as those of the UFC, so we wanted to create a program that addresses that passion, from customized autograph and relic cards to new images of rising stars, current and past champions to this special promotion with Chael. We think there will be something here for the die-hard follower and the casual fan.”

“There are few brands that sports fans identify with in the U.S. more than Topps, and the product line they have come up with for the UFC is outstanding,” Sonnen added. “I am looking forward to working with the company to help give our fans these really special added extra programs in the coming year.”

A big part of the new launch will be the 2014 UFC Knockout Golden Ticket Promotion. There will be ten Golden Tickets randomly inserted into boxes of 2014 KO cards available at retail nationally. Those ten will have a chance to be selected for a meet-and-greet session with UFC Ambassador, Chael Sonnen, and a chance to train with him, while the nine runner-ups will receive a piece of training equipment signed by Sonnen.

In addition to the promotion, the set is full of special autograph and relic cards containing fighter-worn shorts, shirts and mats from some of the greatest fights and champions of the UFC past and present, including Ronda Rousey, Chris Weidman, Sonnen, Georges St-Pierre, Jon Jones, Cain Velasquez and many others.

2014 Topps® UFC Knockout is available at hobby stores and internet retailers now.

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