MSG Partners Up With Delta

NEW YORK – Much like Citi Field and Yankee Stadium, Delta Air lines has teamed up with Madison Square Garden to become the official airline of the sports teams in that building.

In a multi-year deal announced yesterday, the airline will prominent throughout the Garden and the MSG Network, becoming the entity’s first “Signature Partner.”

“We are delighted to welcome Delta into the Madison Square Garden family as the new Official Airline across all of our divisions, and the first marketing partner tied to the upcoming Garden renovation,” said Hank Ratner, vice chairman, Madison Square Garden. “This is an exciting time to be a part of Madison Square Garden, and we will look to align with partners like Delta that share our vision for delivering great experiences and service to our fans and customers.”

The deal also includes a specialized name club in after the Garden’s renovation, scheduled for 2012.

To celebrate this new partnership, Delta and MSG will be launching a promotion offering fans the opportunity to win great seats at Madison Square Garden venues and on Delta flights in the upcoming months. Brand ambassadors will be around New York City and at Delta’s local terminals through Saturday, October 24th handing out scratch and win boarding passes. For additional information on the partnership and promotions, please go to MSG.com/delta.

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