Mike Piazza, newly minted Hall of Famer, has had quite a month and the folks at Topps are finding another way for him to engage with fans. This weekend at The Baseball Card Show in Atlantic City, Piazza will be just the second player to create customized digital cards for fans around the world, almost in real time.
The digital signing will be brought to fans via Topps BUNT, the highly popular platform which the company launched to give fans near-instant access to custom content. Piazza will use an iPad and digital stylus to sign card images with personalizations and inscriptions to a select number of fans, who are able to acquire “live signature tickets” via the Topps MLB BUNT application this week. He will also sign other cards, all of which will be published for consumers within 24 hours from anywhere in the world.
“Our digital fans have become more accustomed to accessing and engaging with our content in the digital world more this year than ever before, and we are pleased to be able to work with Mike and his team to create this once in a lifetime digital personalized card to Mets fans, and baseball fans, around the world this Saturday,” said Chris R. Vaccaro, Editor-In-Chief / Director of App Production for TOPPS in a release Thursday. “This type of digital product is unlike anything that has been done before for fans, and we think will open up a new and unique way for fans to engage with the biggest and brightest stars of the game almost in real-time.”
Topps previously did an event Noah Syndergaard at MLB All-Star FanFest in San Diego. It was the first of its kind and was consumer facing with fans meeting the Mets star live at the event while he signed their digital signatures. Topps also did a “virtual line” of people who got shout outs on social media with their personalizations from Syndergaard.
Another great opportunity for fans to get up close and personal with number 31, from anywhere in the world.