New York, NY—A Spanish language press conference was held at El Nuevo Caridad Restaurant on 191st Street and St. Nicholas Avenue on Wednesday afternoon. The purpose of the conference was to inform the media of the new Spanish language sports programming at ESPN Deportes radio, 1050 AM. The programming discussed coincides with the beginning of the forthcoming MLB season.
The three articulate, personable and intelligent emcees of the event, Sadiel Lebron, Felix DeJesus and Nestor Rosario, informatively explained the additions on ESPN.
El Mundo de las Grandes Ligas, a one hour weekly program is currently broadcast from 5-6 pm on Sundays on WKDM at 1380 AM and on the MLB Spanish language station, Las Mayores, on Tuesdays at 11 am.
The informative program is hosted by DeJesus, a bi-lingual, experienced and knowledgeable sports broadcaster. He has experience broadcasting the New York Yankees in MLB, the Philadelphia Eagles in the NFL and the Florida Panthers in the NHL as well as boxing. Lebron and Rosario add expert analysis, commentary and exclusive interviews from Yankee Stadium and Citi Field to the show. The respected baseball show will now be added to ESPN Deportes on Sundays from 7-8 pm.
A new show will be introduced at ESPN Deportes this month in time for the start of the 2015 MLB season. Resumen Final will be broadcast from Monday through Friday from 10:30 pm to 12 am. Although not every game of each day will be completed by the time the broadcast is completed, most of the action will be ended and will be reported on in detail. This show, with 1 ½ hour of airtime can give far more details of the day’s events than the usual very brief summary of a normal broadcast.
In addition to the important programming discussed, the trio answered questions and gave further information. During the season, there are luncheons scheduled in the Bronx and Queens to salute Latino players on the Yankees and Mets. There was also mention of a special bus tour to the Baseball Hall of Fame in Cooperstown, New York that is being arranged to give the opportunity to as many interested Latino fans as possible to be present at the induction of Pedro Martinez, a Dominican native.
The site of the press conference was especially beneficial to those present as the restaurant’s owner, Miguel Montas, is a gracious host and knowledgeable baseball fan who serves delicious and plentiful portions to those wise enough to patronize his establishment.
Also present were representatives of various sponsors of the broadcast, Cafè La Leche, Inca Kola, Alexis Unisex Barbershop, Agape Transportation Management, Ron Barceló, Merengue Limo & Car Service and El Nuevo Caridad Restaurant.
The three broadcasters and those who produce the shows give a service to the Spanish speaking sports fans in the metropolitan area. The fan base being served by ESPN Deportes is important and growing, yet neglected largely by the main stream English dominant media. The programming discussed at Wednesday’s conference in Washington Heights is of vital importance in keeping the listeners informed, and, thus, more powerful by being more knowledgeable.
Montas and Felix DeJesus. Photo by Howard Goldin.