Fairfield University Athletics is pleased to announce that it has signed a multi-year agreement with prominent New York public relations executive John Cirillo, President of Cirillo World, to serve as public relations, marketing and special athletics events consultant for the Stags. The announcement was made today by Fairfield Athletic Director Eugene P. Doris.
Cirillo is the former award-winning New York Knicks and Madison Square Garden Vice President (1984-97), who founded New York City-based Cirillo World in 1997.
“We are delighted that we have been able to enlist one of the top sports publicists in the country as a member of the Fairfield Athletics team,” said Fairfield President Rev. Jeffrey P. von Arx, S.J. “John’s expertise and relationships in the media will be invaluable as we continue the mission to raise Fairfield Athletics to the highest level, and broaden our awareness.”
“We are thrilled at the opportunity to work with one of the most respected public relations specialists in sports,” said Doris. “John and his staff bring savvy, creative marketing, and strong relationships in the New York and national media to Fairfield, which will go a long way in enhancing Stags athletics.”
Significant clients in collegiate athletics also include the Atlantic 10 Conference, and the A-10 Conference Championship at Brooklyn’s Barclays Center.
During a 30-year career in the public relations industry, Cirillo has worked with many notables including Patrick Ewing, Pat Riley, Mark Jackson, Jeff Van Gundy, Dave DeBusschere, Walt Frazier, Willis Reed, Red Holzman and Earl Monroe during his 13 seasons with the Knicks, and since launching Cirillo World such top names as Bob Costas, Gary Carter, Oscar De La Hoya, Wladimir Klitschko, Vin Scully, Willie Randolph, Ron Swoboda and Tim Rooney.
“It’s a privilege to work with such an outstanding Jesuit institution as Fairfield,” said Cirillo. “Its great success on the fields of play and commitment to its student-athletes in the classroom is a tremendous combination for success. We are looking forward to the relationship.”
Cirillo World had previously served as Fordham University Athletics media consultant since 1997. The company is retained by Fordham’s powerful public radio station, WFUV Radio, for the Vin Scully Lifetime Achievement Award in Sports Broadcasting since its inception in 2006. In addition, Cirillo launched the career of WFUV alumnus Spero Dedes, currently the Radio Voice of the New York Knicks, serving as his agent for the first seven years of his career.