Not a Smart Move
Aug 22nd, 2009 | By Patrick Hickey, Jr. | Category: New Jersey NetsAP writer Tom Canavan wrote a great article a few days ago on the team’s marketing plans this season.
“With no big-names on their roster following the trades of Jason Kidd and Vince Carter over the past 18 months, the New Jersey Nets have taken a novel approach to ticket sales this season _ they’re marketing LeBron, Kobe, K.G., Dwyane and Dwight Howard.
The Nets on Thursday announced a special 10-game “Match-Up” ticket plan through which their fans can also get a collection of reversible jerseys with the uniforms of LeBron James, Kobe Bryant, Kevin Garnett, Dwyane Wade and Howard on one side and the jersey of the Nets’ player that will match up against the visiting star on the other.”
Read the rest of the article here, as it gets much better:
Editor’s Note:
Not a good time to be a Nets fan, especially with moronic advertizing like this going on. What about Devin Harris? Why not market around him? The guy has a great season last year and was hurt for a large majority of it. Why not show him some love? What about Brook Lopez too?
This move shows this team has already waved the white flag for the season as this is a move I’d expect from the Flint Tropics, not the New Jersey Nets.
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